In the past few weeks at Nafford Junction, we’ve been deep in the trenches of launching a new product—the Tree of Life program for The Cancer Coach. This experience reinforced a critical lesson: the power of a meticulously crafted go-to-market strategy, tailored specifically for our priority audience.
This got me thinking—can we truly just repurpose one piece of content across different channels and expect it to resonate? The answer I’ve found is no. Each piece of content needs to be carefully rewritten for each audience and channel. Even our message templates, initially crafted for specific audiences, require personal tweaks to align perfectly with each recipient’s personality profile.
Why go to these lengths? Because every hour spent and every piece of content created this way is not just targeted—it’s personalized. It stands a far better chance of not only reaching but truly engaging our audience and fostering meaningful change.
Someone once told me I was selfish with my time, and I took it as a compliment. If we’re all more conscious of the time we have, we’d likely be more selective about how we spend each hour. I choose to invest my time in creating value, genuinely assisting others, and ensuring that every piece of work we produce is not just good, but great.
How do you ensure your marketing efforts are as purpose-driven as your organization’s mission? Are you customizing your content for each platform and personality you engage with?