Should You Outsource to a Digital Marketing Agency?

Here we look at if purpose-driven organisations should outsource their marketing to a digital marketing agency. This is part of our series on Working Sustainably.

Why Outsource to a Digital Marketing Agency

If you’re a purpose-driven organisation—and by purpose-driven I mean a company, charity, non-profit, social enterprise, or organisation that puts people before profit and is doing something that makes the world a better place, something that helps others to grow, eat, live, or work better—then it’s likely you’re focused on the delivery of what you do, which means your time is precious.

If you want to get more from your strategy, website, SEO, email marketing, paid advertising, social media, marketing campaigns, CRM, contacts database, sales activity, and customer service then outsourcing to a digital marketing agency could be a good option for you.

Outsourcing your digital marketing can be the fastest way to find the talent and knowledge that you need to quickly get that right foundations in your digital marketing, such as with your processes and systems, and to get new digital marketing content updated and live so you can reach and help more of your audience and gather your own data to help make decisions based on best practice and facts.

But, as a purpose-driven organisation it might not be right to outsource to just any digital marketing agency as you need to work with others that share your own values, ethics, and purpose. I’ll cover that later in this piece…

Outsourcing Your Digital Marketing

Instead of going through the employment process, outsourcing is when you use a company or person to manage your content creation and marketing services that you need to promote and help your purpose-driven organisation to thrive.

It might not be essential to find one company or person that does everything, and you might already have some skills in-house, instead it could be beneficial to find a digital marketing person that has the knowledge and skills to plan your marketing strategy and activity, deliver a lot of the work, but also work with your in-house team or freelancers with the skills that are needed, such as website development, or graphic design.

Digital Marketing Agency Tasks

Outsourced digital marketing tasks can include:

Writing or managing your blog or online resources
Creating social media posts or adverts
Producing video content
Creating lead conversion assets
Conversion rate optimisation of landing pages, forms, thank you pages
Managing and improving your email marketing campaigns
Management and optimisation of Google Ads
Managing and optimising your website and SEO
Implementing and improving your CRM and sales and marketing tools
Developing and evolving your sales and marketing processes

Working with a digital marketing agency that has the expertise that you need to thrive, means you can have your online efforts managed and improved by someone who knows how to help you get results and achieve success online.

Filling Your Digital Marketing Skills Gap

Does your in-house team or your freelancers have the skills you need to implement your marketing strategy? Is it a good use of your time needed to learn the skills to implement the latest marketing technology, such as HubSpot? Without the knowledge and past experience, how do you decide the best technology to use, how to set it up, and how to create the right processes so that you’re efficient?

Outsourcing your digital marketing is a quick way to recruit the expert knowledge and experience to get your marketing and sales done, in the most efficient way, without the mistakes of learning for the first time, while freeing up your time to focus on other areas.

10 Questions to Help You Identify the Right People

Here are some questions to ask when looking for the right outsourced digital marketing partner:

How many years in digital marketing, working with a CRM and data?
Experience running businesses and digital marketing teams?
Ability to work without supervision, able to create and deliver ‘the plan’?
Process driven, using processes to improve efficiency?
Work in a way that can be analysed and improved?
Experience working with others, managing people, and recruiting?
Honest; good at communicating, listening, and building relationships?
Deep knowledge of tools that are the foundation of digital marketing?
Experience managing budgets, cashflow, reports, and accounting?
Has the values, ethics, and passion to match your organisation?

The Right Fit for Your Purpose-Driven Organisation

Knowledge, experience, and skills are only part of the story if you’re a purpose-driven company, charity, non-profit, social enterprise, or organisation that’s helping to make the world a better place. You also need to work with people that share your values, ethics, and passion.

When choosing the right people to work with it’s important to go beyond work experience. It’s important to know the person that will be responsible for your outsourced digital marketing. You could consider:

What’s the person’s story, their journey to this point?
What type of clients do they enjoy working with the most?
Do they want to be hired for production or strategic ideas?
Why do they want to work with purpose-driven organisations?
Do they have personal experience with your type of organisation?
What inspires them to go to work each day?
What type of a lasting contribution do they want to leave?

That’s it for this piece. If you feel that outsourcing to a purpose-driven digital marketing agency could be a good fit for your organisation take a look at our page on Outsourced Digital Marketing For Purpose-Driven Organisations then book a call with me, James Walters.

Here Is What You Can Do

Look at my Outsourced Digital Marketing Services
Book a call to discuss Outsourced Digital Marketing
Be inspired. We can help others if we do something proactive
Talk to your friends and colleagues
Share this with others

Want to Continue Your Journey?

VOTE

6 Steps to Start Helping Climate Change

Learn More

ROADMAP

Solutions to Help Stop Climate Change