At Nafford Junction, we’re committed to helping purpose-driven startups make a substantial social impact. To deliver on this promise, we have assembled a diverse and talented team that aligns with our ethos and values. Today, we are excited to introduce Maxuel, a seasoned digital marketer who plays a crucial role in our social impact marketing consultancy services.
Who is Maxuel?
Maxuel is a digital marketing expert from Kenya with a wealth of experience in search engine marketing, social media management, reporting, ad campaigns, and analysis. His journey in digital marketing spans several years, during which he has honed his skills and worked with companies both in the US and Africa. Maxuel’s deep understanding of balancing company, editorial, and marketing objectives makes him an invaluable asset to our team.
Maxuel excels in various aspects of digital marketing, including:
- Social Media Management: Using tools like Hootsuite, Zoho, and others Maxuel manages and schedules posts, ensuring that our client’s social media presence is strong and engaging.
- Search Engine Optimisation (SEO): With expertise in optimising the website to rank higher in search engines, maintaining the website’s functionality and content relevance, conducting in-depth keyword research, and implementing both on-page and off-page SEO techniques, Google Analytics, Facebook Business, Google Keyword Planner, Google search console, Ahrefs and many other tools Maxuel helps websites reach the top search results on Google.
- Email Marketing: Proficient in Mailchimp, Active Campaign, and Hubspot Maxuel creates and executes effective email marketing campaigns.
- Ad Campaigns: Maxuel develops and manages ad campaigns on Google, Facebook, Instagram, and LinkedIn.
- Team Collaboration: Using platforms like Trello, Asana, Monday.com, Clickup, Hubspot, Slack, and Teams, he collaborates efficiently.
Maxuel’s Current Role at Nafford Junction
Maxuel’s current responsibilities include managing the Nafford Junction and The Cancer Coach LinkedIn Company Pages. He comments on relevant posts, selects posts to repost, and shares good-fit companies and individuals for our advocate program and sales funnel. Additionally, Maxuel sets up and schedules blog posts and LinkedIn company page articles, ensuring that they are optimised for SEO and aligned with Go to Market Plan goals.
Future Plans for Maxuel
Looking ahead, Maxuel will be involved in creating monthly summaries of industry trends and developments based on the posts we have commented on and reposted. He will also expand his digital marketing activities to support our go-to-market strategies for Nafford Junction and our clients.
Why Maxuel Aligns with Nafford Junction
Maxuel embodies the spirit of Nafford Junction. His commitment to ethical practices, transparency, and excellence mirrors our values and mission. By working with Maxuel, our clients benefit from his expertise and dedication, ensuring that their digital marketing strategies are effective and impactful.
Maxuel’s detail-oriented and disciplined approach ensures that every campaign he handles is meticulously planned and executed. His ability to adapt and innovate in the ever-changing digital landscape makes him a valuable partner in achieving our clients’ goals.
Our Partnership with a Social Impact Recruitment Agency
At Nafford Junction, we believe in the power of social impact, not just through our clients but also in how we build our team. We partner with a social impact recruitment agency that focuses on finding talented workers from countries in crisis. This agency, founded by a Venezuelan immigrant and a North American living in Latin America, recruits English-speaking professionals from places like Venezuela and trains them for online work. This partnership aligns with our values and allows us to support talented individuals while delivering high-quality services to our clients.
The recruitment agency’s story is inspiring. It was co-founded by Enrique, who fled Venezuela with his pregnant wife due to the country’s economic collapse. Together with Jeb, an American living in Argentina, Enrique created the agency to provide dignified online work for talented Venezuelans. Today, the agency supports over 500 workers from countries in crisis, offering them stable, well-paid jobs that significantly improve their lives and those of their families.
Outsourcing or Expanding Your Marketing Team
We offer a fully managed service where we onboard, train to work based on our efficient, refined, and proven marketing and sales processes written and continuously improved based on our work with purpose-driven organisations, and manage each person that joins our team as well as proof their work, essentially acting as a full outsourced marketing team for your purpose-driven organisation. You continue to work directly with James, as our founder and lead consultant, but there may be times when you have direct access to each of our team as we take the approach of making everything efficient and removing barriers to doing great work and delivering on the goals of your own Go-to-Market Plan. We keep the pricing simple; you either pay by the hour, or you sign up for our marketing and sales add-on.
Alternatively, if you want to recruit, onboard, train, manage, and proof yourself, then you can find more details here about the agency that we work with.
How We Can Help Your Purpose-Driven Organisation
If you’re a purpose-driven startup looking to enhance your digital marketing efforts, Max and the Nafford Junction team are here to help. Our comprehensive social impact marketing consultancy services are designed to empower you to make a substantial social impact while achieving your business objectives.
Call to Action: Ready to take your digital marketing to the next level? Book a Connect Call with us today and discover how Maxuel and our team can help you achieve your goals.